Adirondack Regional Tourism Council Names New Director

Ofner named director of ARTC

ADIRONDACK REGION, - After an extensive review of many quality applicants, the Adirondack Regional Tourism Council (ARTC) would like to announce it has named Ronald Ofner its new executive director.

Former Director of Sales and Marketing at the Hilton Lake Placid Resort, Ofner began his tenure at ARTC March 17. He will oversee all general operations for the council and will pull from his extensive sales and marketing experience to ensure its mission is met. "After much consideration, we are pleased to have selected Ron Ofner as executive director of the Adirondack Regional Tourism Council. Ron's experience and track record of outstanding leadership will ensure the vitality of cooperative economic development through tourism," said ARTC Board of Directors President Ellen Nesbitt.

Ofner brings more than 20 years of marketing, development and planning experience to ARTC and has consistently demonstrated pronounced achievement driving strategic development growth. Prior to becoming Director of Sales and Marketing at the Hilton Lake Placid Resort, Ofner worked as Marketing and Communications Director for the Adirondack Museum in Blue Mountain Lake. He also worked as Director of Community Development and Planning for Essex County.

But Ofner's local ties do not end there. He has also served as President of the Adirondack North Country Association, the Lakes to Locks Passage All American Road Partnership, the Lake Champlain Basin Program and ARTC, among other organizations. "I feel extremely privileged to be a part of a dedicated team whose mission is to promote this wonderful region of New York state, and look forward to working with all of the tourism partners to increase the visibility and recognition of the Adirondack brand." said Ofner.

About Adirondack Regional Tourism Council

ARTC is a non-profit consortium of eight counties that cooperatively promotes economic development through tourism. For the past 30 years, the destination marketing organization has been working to spur job growth, build business opportunities and improve the quality of life for people in the region. Member counties include Clinton, Essex, Franklin, Hamilton, Lewis, St. Lawrence and Warren Counties, as well as the Town of Webb in Herkimer County. It maintains offices at the I-87 South Welcome Center in Beekmantown. For more information about ARTC, call 1-800- 487-6867 or visit www.visitadirondacks.com.